3 ways to Incorporate Stock Art into Your Social Media Marketing
When it comes to visually marketing your brand on social media, one tool reigns supreme—photos. And, we get it. Photos are easy to use, they are eye-catching, and help you communicate a lot about your brand without having to say much (or anything at all). But, there are some instances where a photo actually isn’t the most effective tool you can reach for. In an age where it continues to get harder and harder to make sure that your brand stands out, it becomes important to let yourself try new tricks, and today, we wanted to talk about a very effective (and terribly underutilized) marketing tool—stock art. No, you don’t have to have Photoshop. No, you don’t have to be a graphic designer. Read on for 3 ways that you (YES, YOU) can incorporate stock art into your social media marketing and make your brand stand out from the crowd!
When Showcasing Client Reviews
We think it is a great idea to share a client review alongside their photo (to show the actual person who said it) but wouldn’t it be nice to get multiple posts out of one piece of content? We think so! You can use stock art to quickly create different versions of your client review to share on social media in no time flat—and we even have templates like these that are perfectly sized and have designated space for your text. Simply upload the stock art to Canva and customize it or you can save it to your camera roll, open it in stories, add your text, and save it from there to share as a post!
When Publishing Blog Content
If photos from your portfolio have been your go-to marketing tool, how do you make sure the blog post you finally managed to publish stands out? Even if you have used images from your portfolio in the body of your blog post, it’s a good idea to make it stand out visually on your feed since it often contains a lot of important advice or information. You can use stock art to create an announcement of sorts that helps you drive traffic to your website because it is easy to find amongst the images in your feed.
When Sharing Expert Advice or Tips
One of the most powerful marketing tools you have is all of the expertise that is locked up in your brain. And, whether you are a wedding pro, web designer, copywriter, or business consultant, you probably know that sharing tidbits is a great way to build trust with potential clients and help you grow your audience. Just like it’s important to ensure your client reviews and blog content stand out, it’s equally important to brand your expert advice. We love how long-time Sourced Co. member, GG Copywriting, consistently uses the graphics she gets with her membership to share fantastic copywriting tips with her audience!
Pro-tip: When you are sharing expert advice using graphics or stock art, be sure to include your business name, website, or Instagram handle on it so you are always credited for it when people might share the post from your feed.
Have we got you inspired? Head over to The Shop, peruse our curated selection of stock art, pick up what you need, and then take your social media marketing to the next level!
